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Real, Battle-Tested Marketing Playbook [TBS 49, Sponsored by WorldFirst]

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Funnels are dead.

“Best practices” might be costing you money.

And the strategy that built an 8-figure brand started with just $500.In this episode, we go deep with battle-tested operators who’ve actually built, scaled, and exited, not just theorised on slides.

Here’s what you’ll hear (without giving away all the secrets):

  • Why your marketing “funnel” might be completely wrong, and what to think about instead
  • The $500 experiment that turned into an 8-figure exit (and the early mistake that nearly derailed it)
  • How to stop doing “a bit of everything” and find the ONE channel that actually grows your business
  • The hidden profit most SMEs ignore after a customer buys
  • What AI can really do for your marketing right now… and where humans still win
  • Marketplace vs your own website: are you stealing from yourself or unlocking new buyers?
  • The tiny post-purchase detail that quietly turns customers into your best salespeople

Meet the Guests

  • Jake Tan, Founder of Ergotune (Marvable), who scaled a consumer brand from scratch and exited with an 8-figure deal
  • Marcus Ho, Managing Director of Brew Interactive, a performance marketing agency founder with 17 years and 500+ clients under his belt, is obsessed with results, not awards
  • Caleb Khoo, AI startup CEO (Saleshero.io), helping businesses turn customers into communities (and communities into revenue)

If you’re an SME owner, marketer, or founder tired of vague marketing advice, this episode delivers real-world lessons, honest mistakes, and strategies that actually move revenue.

Hit play. Your next growth idea might be hiding in this conversation.

What We Discuss:

  • 4:25 Does the funnel really exist to you for B2B or B2C?
  • 07:27 What was your marketing plan like with only $500?
  • 13:00 How would you build an easy to use data capture process?
  • 26:31 If you only have $5k to $10k to do marketing, what would recommend us to do?
  • 30:20 What are some of the best practices in terms of checking or encouraging a customer to stay on the website
  • 42:25 Final thought on B2B and B2C

Episode Resources:


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