--- title: Rent up 57%. She walked away. After Flor Patisserie where is she headed to? [TBS 22 ft Heidi, Flor] description: Heidi (Chef-Owner of Flor Patisserie) reveals the shocking trigger that forced her 15-year-old iconic bakery to shut its doors. Hear the untold story behind the viral rent hike that exposed Singapore’s F&B struggles image: https://www.thefinancialcoconut.com/hubfs/TBS%2022.png --- [Skip to content](https://www.thefinancialcoconut.com/blog/thebusinessshow-22#main-content) [![Full_COlour](https://www.thefinancialcoconut.com/hs-fs/hubfs/Full_COlour.png?width=456&height=80&name=Full_COlour.png)](https://www.thefinancialcoconut.com/) - [Retirement Marketspace](https://retirementmarketspace.thefinancialcoconut.com/) - [Events](https://www.thefinancialcoconut.com/events) Show submenu for Events - [For Investors](https://tfcmysterymeetup.com/) - [For Business Owners & Creators](https://ipcreatorunite.peatix.com/) - [For Salaried Workers](https://www.thefinancialcoconut.com/thought-leadership-series) - [TFC Events](https://www.thefinancialcoconut.com/events) - [Shows](https://www.thefinancialcoconut.com/tfc-shows) Show submenu for Shows - [Wise and Shine](https://www.thefinancialcoconut.com/wise-and-shine) - [The Business Show](https://www.thefinancialcoconut.com/tfc-business-show) - [Chills with TFC](https://www.thefinancialcoconut.com/chills-with-tfc) - [Blog](https://www.thefinancialcoconut.com/blog) Show submenu for Blog - [Work Smart](https://www.thefinancialcoconut.com/worksmart) - [Invest](https://www.thefinancialcoconut.com/invest) - [Retire Well](https://www.thefinancialcoconut.com/retire-well) - [Business](https://www.thefinancialcoconut.com/business) Open main navigation Close main navigation - [Retirement Marketspace](https://retirementmarketspace.thefinancialcoconut.com/) - [Events](https://www.thefinancialcoconut.com/events) Show submenu for Events - [For Investors](https://tfcmysterymeetup.com/) - [For Business Owners & Creators](https://ipcreatorunite.peatix.com/) - [For Salaried Workers](https://www.thefinancialcoconut.com/thought-leadership-series) - [TFC Events](https://www.thefinancialcoconut.com/events) - [Shows](https://www.thefinancialcoconut.com/tfc-shows) Show submenu for Shows - [Wise and Shine](https://www.thefinancialcoconut.com/wise-and-shine) - [The Business Show](https://www.thefinancialcoconut.com/tfc-business-show) - [Chills with TFC](https://www.thefinancialcoconut.com/chills-with-tfc) - [Blog](https://www.thefinancialcoconut.com/blog) Show submenu for Blog - [Work Smart](https://www.thefinancialcoconut.com/worksmart) - [Invest](https://www.thefinancialcoconut.com/invest) - [Retire Well](https://www.thefinancialcoconut.com/retire-well) - [Business](https://www.thefinancialcoconut.com/business) - [Contact us](https://www.thefinancialcoconut.com/contact-us) [Contact us](https://www.thefinancialcoconut.com/contact-us) Jul 23, 2025, 10:59:07 AM # Rent up 57%. She walked away. After Flor Patisserie where is she headed to? \[TBS 22 ft Heidi, Flor\] ![Picture of The Financial Coconut](https://www.thefinancialcoconut.com/hs-fs/hubfs/Square%20(2)-3.png?width=50&name=Square%20(2)-3.png) [The Financial Coconut](https://www.thefinancialcoconut.com/blog/author/the-financial-coconut) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://www.thefinancialcoconut.com/blog/thebusinessshow-22) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.thefinancialcoconut.com/blog/thebusinessshow-22) [envelope icon](mailto:?body=https://www.thefinancialcoconut.com/blog/thebusinessshow-22) [Share this page](https://twitter.com/intent/tweet?url=https://www.thefinancialcoconut.com/blog/thebusinessshow-22) [![Follow The Financial Coconut](https://no-cache.hubspot.com/cta/default/46975693/interactive-182431637553.png)](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLL2CjCe42iR2RH2MpVX0Ej%2BKJQ%2F3A0Z7pXnUs35To%2Bo6nbKcpBVq9I98X5NUungVEwfs5YCKuM%2FaP97VxIITkTlihT57%2F%2F4XDW9rT3VR4MatSLDi%2BMU5mbQqihfX3LRRz83ij8K19OiD8UXy8sdct4t0Q%3D%3D&webInteractiveContentId=182431637553&portalId=46975693)   ## The Final Slice: Why a Beloved Bakery Chose to Close Forever In this emotional episode: - Heidi (Chef-Owner of Flor Patisserie) reveals the shocking trigger that forced her 15-year-old iconic bakery to shut its doors. - Hear the untold story behind the viral rent hike that exposed Singapore’s F&B struggles. - Why she walked away despite massive media attention and loyal customers. - Her candid take on hidden costs of mall operations ("anal management" and contractor nightmares!). ##### Plus: Her radical pivot to a surprising new venture: - Luxury Japanese cultural tours (pottery, tea harvesting, and chef collaborations). - Culture clashes: Singaporean vs. Japanese expectations. - "Unfair advantages" that made her transition possible. Heidi’s raw advice for entrepreneurs: "It’s not that bad. Even if you fail, it’s just another lesson." Don’t miss this no-holds-barred exit interview — a masterclass in resilience, reinvention, and knowing when to walk away. **What We Discuss:** - [04:14](https://www.youtube.com/watch?v=ICb6LoXLvME&t=254s) - Why are you ending this for real? - [07:26](https://www.youtube.com/watch?v=ICb6LoXLvME&t=446s) - Are your neighbors also experiencing this type of rent adjustment? - [07:55](https://www.youtube.com/watch?v=ICb6LoXLvME&t=475s) - Why not move to a production kitchen or ghost kitchen? - [19:24](https://www.youtube.com/watch?v=ICb6LoXLvME&t=1164s) - How many people went for the first batch and how do the numbers break down? - [25:00](https://www.youtube.com/watch?v=ICb6LoXLvME&t=1500s) - How is the travel business going to grow from your point of view? - [32:43](https://www.youtube.com/watch?v=ICb6LoXLvME&t=1963s) - How do you generate leads for your travel business? - [34:43](https://www.youtube.com/watch?v=ICb6LoXLvME&t=2083s) - How do you deal with Japanese government prefectures? - [38:50](https://www.youtube.com/watch?v=ICb6LoXLvME&t=2330s) - What’s your take on home-based businesses? - [40:14](https://www.youtube.com/watch?v=ICb6LoXLvME&t=2414s) - Would you sell Flor Patisserie if someone offered to buy over your brand and recipes? - [42:42](https://www.youtube.com/watch?v=ICb6LoXLvME&t=2562s) - Any last words for budding entrepreneurs? **Episode Resources:** - [Spotify](https://linktw.in/cXGHJL) - [YouTube](https://linktw.in/pyqpQo) - [Apple podcast](https://linktw.in/xOhZIe) New episodes every [Wednesday](https://www.thefinancialcoconut.com/blog/tag/tfc-business-show) Share us your thoughts on this episode and let us know what do you want to hear next. You can now be our community contributor and make a [pitch ](https://thefinancialcoconut.com/contact/)to have your favourite personality be on our show. Join our [community group](https://linkin.bio/thefinancialcoconut/?fbclid=PAZXh0bgNhZW0CMTEAAaY2-JSYItZawSUnNP4YhAicLp0H2wXwx8EBmQgbzOJrjA6YRiPWXtFDSH4_aem_t1DMRY5jrSAapreaSX9ntw) and drop us your insights on this topic.   ### Stay ahead in your financial journey! Sign up for our newsletter to receive insights, tips, and strategies from The Financial Coconut Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://www.thefinancialcoconut.com/blog/thebusinessshow-22) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.thefinancialcoconut.com/blog/thebusinessshow-22) [envelope icon](mailto:?body=https://www.thefinancialcoconut.com/blog/thebusinessshow-22) [Share this page](https://twitter.com/intent/tweet?url=https://www.thefinancialcoconut.com/blog/thebusinessshow-22) [![](https://www.thefinancialcoconut.com/hs-fs/hubfs/TBS%2062.png?height=200&name=TBS%2062.png)](https://www.thefinancialcoconut.com/blog/thebusinessshow-62) ## [Why Singapore SMEs Should Invest in Sabah, Says Its New Investment Chief \[TBS 62 Sponsored by STTOS\]](https://www.thefinancialcoconut.com/blog/thebusinessshow-62) [![](https://www.thefinancialcoconut.com/hs-fs/hubfs/TBS%2057.png?height=200&name=TBS%2057.png)](https://www.thefinancialcoconut.com/blog/thebusinessshow-57) ## [Beating Giants With No Money. The Challenger Brand Playbook \[TBS 57, In Collab With UOB Finlab\]](https://www.thefinancialcoconut.com/blog/thebusinessshow-57) [![](https://www.thefinancialcoconut.com/hs-fs/hubfs/TBS%2054%202.png?height=200&name=TBS%2054%202.png)](https://www.thefinancialcoconut.com/blog/thebusinessshow-54) ## [Meet The Technology That Can Keep Durians and More Truly Fresh All Year Round \[TBS 54\]](https://www.thefinancialcoconut.com/blog/thebusinessshow-54) [![](https://www.thefinancialcoconut.com/hs-fs/hubfs/TBS%2049.png?height=200&name=TBS%2049.png)](https://www.thefinancialcoconut.com/blog/thebusinessshow-49) ## [Real, Battle-Tested Marketing Playbook \[TBS 49, Sponsored by WorldFirst\]](https://www.thefinancialcoconut.com/blog/thebusinessshow-49) [show](https://www.thefinancialcoconut.com/blog/tag/show), [TFC Business Show](https://www.thefinancialcoconut.com/blog/tag/tfc-business-show) ## Let us know what you think of this post ## Related posts [![](https://jdcorporateblog.com/wp-content/uploads/2022/02/JD-building-headquarters-2022-scaled.jpg)](https://www.thefinancialcoconut.com/blog/singapore-reits-resurgence) [Invest](https://www.thefinancialcoconut.com/blog/tag/invest), [REIT](https://www.thefinancialcoconut.com/blog/tag/reit) ## [Singapore REITs’ Resurgence: Logistics Leads as Deal Flow Returns](https://www.thefinancialcoconut.com/blog/singapore-reits-resurgence) TL;DR Singapore REITs (S-REITs) are regaining momentum after two cautious years, with fresh... [Read more](https://www.thefinancialcoconut.com/blog/singapore-reits-resurgence) [![](https://thefinance.co.id/wp-content/uploads/2023/11/15d3c085-9f98-4b51-8454-026d9f4aab87-1024x768.jpg)](https://www.thefinancialcoconut.com/blog/investors-shouldnt-panic-over-iran-us-escalation) [Invest](https://www.thefinancialcoconut.com/blog/tag/invest), [Invest Popular](https://www.thefinancialcoconut.com/blog/tag/invest-popular), [Economics](https://www.thefinancialcoconut.com/blog/tag/economics), [world](https://www.thefinancialcoconut.com/blog/tag/world) ## [When Nuclear Dust Settles: Why Singapore's Savvy Investors Shouldn't Panic Over Iran-US Escalation](https://www.thefinancialcoconut.com/blog/investors-shouldnt-panic-over-iran-us-escalation) The weekend that shook the world wasn't just another geopolitical flare-up. When President Trump's... [Read more](https://www.thefinancialcoconut.com/blog/investors-shouldnt-panic-over-iran-us-escalation) [![](https://www.thefinancialcoconut.com/hs-fs/hubfs/cars-jpg.jpeg?height=200&name=cars-jpg.jpeg)](https://www.thefinancialcoconut.com/blog/singapore-budget-2026-the-money-flows-you-werent-meant-to-notice) [Singapore Budget](https://www.thefinancialcoconut.com/blog/tag/singapore-budget), [Economics](https://www.thefinancialcoconut.com/blog/tag/economics) ## [Singapore Budget 2026: The Money Flows You Weren't Meant to Notice](https://www.thefinancialcoconut.com/blog/singapore-budget-2026-the-money-flows-you-werent-meant-to-notice) The Singapore Budget 2026 announcements dominated headlines with tales of AI transformation and... [Read more](https://www.thefinancialcoconut.com/blog/singapore-budget-2026-the-money-flows-you-werent-meant-to-notice) [![Logo_White](https://www.thefinancialcoconut.com/hs-fs/hubfs/Logo_White.png?width=111&height=69&name=Logo_White.png "Logo_White")](https://www.thefinancialcoconut.com/) [facebook-f icon](https://www.facebook.com/financialcoconut/) [linkedin-in icon](https://sg.linkedin.com/company/the-financial-coconut) [TikTok icon](https://www.tiktok.com/@thefinancialcoconut?lang=en) [instagram icon](https://www.instagram.com/thefinancialcoconut/) [Follow us on Facebook](https://www.youtube.com/channel/UCREEmSahtQyTBjJudI6kgmg) [Follow us on Facebook](https://open.spotify.com/show/6ndJZx2bk8jYgQHAXIwg1C) [Follow us on Facebook](https://podcasts.apple.com/sg/podcast/the-financial-coconut-podcast/id1487004505) 6 Shenton Way, OUE Downtown 2, #07-13, Singapore 068809 Copyright © 2025 - - [About Us](https://www.thefinancialcoconut.com/about-us) - [Events](https://www.thefinancialcoconut.com/events) - [Shows](https://www.thefinancialcoconut.com/tfc-shows) - [Blog](https://www.thefinancialcoconut.com/blog) - - [Work Smart](https://www.thefinancialcoconut.com/worksmart) - [Invest](https://www.thefinancialcoconut.com/invest) - [Business](https://www.thefinancialcoconut.com/business) - [Retire Well](https://www.thefinancialcoconut.com/retire-well) - - [Contact Us](https://www.thefinancialcoconut.com/contact-us) - [Work With Us](https://www.thefinancialcoconut.com/workwithus) - [Ask Our Experts](https://www.thefinancialcoconut.com/ask-us) - [Make Your Pitch](https://www.thefinancialcoconut.com/make-your-pitch) - [Service and User Agreement](https://www.thefinancialcoconut.com/service-agreement) - [Privacy Policy](https://www.thefinancialcoconut.com/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "The Financial Coconut", "url" : "https://www.thefinancialcoconut.com/blog/author/the-financial-coconut" }, "dateModified" : "2025-07-23T02:59:16.386Z", "datePublished" : "2025-07-23T02:59:07.000Z", "headline" : "Rent up 57%. She walked away. After Flor Patisserie where is she headed to? [TBS 22 ft Heidi, Flor]", "image" : [ "https://www.thefinancialcoconut.com/hubfs/TBS%2022.png" ], "mainEntityOfPage" : { "@id" : "https://www.thefinancialcoconut.com/blog/thebusinessshow-22", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.thefinancialcoconut.com/hubfs/Full_COlour-2.png" }, "name" : "The Financial Coconut" } } ```