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Sales isn’t about charm—it’s about systems.
This week, we’re bringing you battle-tested frameworks from Fortune 500 tech giants – adapted for SMEs.
Meet our guest, Daren Yoong: A 15-year tech sales veteran turned coach, Daren designed Sales Excellence program at Sales Schools for Google and now fuels growth at AlphaSense.
His mantra? “Work smart, sell smarter.”
Tune in as he spills secrets on building scalable, tech-powered sales systems that turn small teams into revenue powerhouses. Learn about his playbook that works:
- How to design a repeatable sales process that de-risks reliance on “superstar” reps
- Why nurturing post-sale relationships is the unsung hero of growth
- The 3 soft skills Daren prioritises over technical know-how when building elite sales teams
- How to bottle your top performers’ magic and scale it across your team (without losing momentum).
- How generative AI tools are leveling the playing field for SMBs—no Fortune 500 budget required
Discover how to build a self-sustaining sales engine that doesn’t rely on "superstar" reps… and why 85% of your impact could come from just 15% of your team.
"People don’t buy solutions – they buy YOU. The human is the differentiator."
Ready to transform your sales game? Tune in now—where growth meets strategy.
What We Discuss:
- 05:23 How do I set up a scalable sales process or sales system?
- 10:37 What is the difference between an account manager and a customer success team, and how does that drive higher impact?
- 14:45 How do you recruit the type of people that you want in your optimal sales team?
- 18:26 How would you build a sales team from a blank slate?
- 21:06 How do you set up a scalable sales model targeting SMBs using tech?
- 25:25 How do you translate ownership mentality to the team beyond KPI?
- 31:42 What are some of the first few people I should hire to scale my sales team?
- 34:27 What are some core technologies every sales team should use to enable sales?
- 40:29 Any last words for all the aspiring sales leaders out there for the future?
Episode Resources:
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