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How To Franchise In Malaysia: Strategies For A S$16.2 Billion Opportunity [TBS 19 ft Deric Yeo]

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Ever wondered how your brand could crack the lucrative markets right on Singapore's doorstep? Or what Malaysian franchises know about scaling that we don't? We pull back the curtain on the real franchising game between Singapore and Malaysia. We’re joined by a true industry heavyweight: Deric Yeo, Secretary General of the Malaysian Franchise Association. With decades of experience launching brands like Manhattan Fish Market across 15+ countries, Derek’s insights are pure gold for any entrepreneur eyeing regional growth. A sneak peek of what you’ll discover:

  • Why Singaporean brands are getting it wrong (and right) in Malaysia —hint: It’s not about copying your business model
  • Emerging markets in Sabah/Sarawak and Halal opportunities
  • Real-world examples: US Pizza and education brands
  • Logistics challenges and "test-market" franchising models

Whether you’re a franchise newbie or a seasoned operator, this episode is your roadmap to navigating two of ASEAN’s most dynamic markets. "If you think Malaysia’s just a smaller Singapore, you’re already behind. The rules have changed—and the winners are those who adapt, not replicate.”

Episode highglihts:

  • 01:33 – What does the association do?
  • 04:27 – What is interesting about the Malaysian brands you are working with?
  • 10:15 – How does the franchising business work in Malaysia?
  • 11:51 – Is there a market in smaller towns or suburban areas?
  • 13:30 – What are some interesting brands that you would like to do a shout-out for?
  • 20:47 – What are the interesting areas for franchise business in Malaysia?
  • 22:00 – Tell me more from an operational standpoint regarding the supply chain and logistics.
  • 24:34 – What is interesting about the Sabah market?
  • 26:04 – What is the potential for halal certification in Malaysia?
  • 27:27 – In what sense is halal certification maintained?
  • 28:23 – Is the trend towards healthier food options increasing in Malaysia?
  • 29:30 – Any last things you want to add, shout out for the next event?

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