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Teaching Daken Money & Managing Family Finances in Competitive Singapore! [Chills 240 ft‪@famileesg‬]

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What would you do if your 12-year-old started making his own money — and then told you how he wants to invest it?

That’s exactly what happened in this week’s episode. Host Reggie sits down with Alex Lee, better known as Familee Dad, and his son Daken from Familee.sg — one of Singapore’s most popular family creator.

They open up about:

  • Turning family content into a full-fledged business.
  • How parents can teach kids the value of money without killing curiosity.
  • What happens when kids start contributing to family finances (yes, really).
  • And the emotional tug-of-war between saving, spending, and just living well in Singapore.

It’s funny, raw, and unexpectedly wise — a real peek into how money conversations sound in a modern Singaporean household. 🎧 Catch the full episode and maybe, just maybe, you’ll start talking money a little differently at home.

 

What We Discuss:

  • 03:27 - When did your TikTok and Instagram channel become a business?
  • 05:32 - Do you get a cut from the sales? How does that work?
  • 06:10 - How was the negotiation process like when it came to sharing profits?
  • 07:30 - Did you consult your child before making financial decisions?
  • 08:34 - How did you develop the framework for teaching money management to your kids?
  • 11:27 - Can you explain the difference between spending cash and tapping with a card?
  • 12:23 - How does handling cash impact the way you view money compared to digital transactions?
  • 15:08 - Do you set savings targets? How do you manage money as a family?
  • 21:46 - How much do your parents spend on tuition and why is it necessary?
  • 22:11 - How do you decide on spending, especially when it’s for things like tuition?
  • 23:14 - Is it fair to say that your dad’s approach to financial discipline is correct?
  • 25:26 - Are there any significant expenses in your family finances that you think are non-negotiable?
  • 26:40 - Do you think using CPF to pay for a home is a good strategy?
  • 27:16 - What are your thoughts on the future expenses your kids might face?
  • 28:06 - Do you think Singapore is conducive for raising a family, given the high costs?
  • 29:14 - How do you plan to manage your finances as you grow older and your kids become financially independent?
  • 30:06 - How do student loans impact career decisions for young people?
  • 31:12 - Do you think getting a degree is becoming less important in today’s world?
  • 32:38 - How do you plan for family expenses, especially for future generations?

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