Can popping a pill really make you feel like you’ve upgraded from a mid-tier phone to the latest flagship model? In this episode, one of us is skeptical… the other swears by it. We unpack the booming longevity supplement space with two guests who are right in the thick of it:
- Dr. Eugene He – biotechnologist, naturopath, and CEO of Qurio Pte Ltd, on why he’s betting big on living beyond 120 (without looking it).
- Shantanu Kumar – Co-Founder and CEO of Xandro Lab, on going from broke founder to leading a Singapore-based supplement brand with global ambitions.
Expect debates, insider stories, and surprising truths about:
- The science behind longevity and what’s hype.
- Building a supplement brand in one of the most competitive industries.
- How livestreaming is rewriting the rules of selling health products.
If you’ve ever wondered whether longevity supplements are miracle fuel or just clever marketing — this is the episode you don’t want to miss.
What We Discuss:
- 11:40 The Decision to Enter the Supplements Industry
- 16:24 The Personal Motivation Behind the Journey
- 20:12 Understanding Marketing Brands and Consumer Education
- 32:21 The Role of Live Streaming in Revenue Generation
- 34:37 The Commercial Consideration Between Listing on Different Platforms
- 40:00 The Process of Creating a New Product Line
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