---
title: GenZ Kueh Shop, From School Project to Partnering World Class Hotels [TBS 26 ft Shiny, Ahmahlegacy]
description: Tune in with Shiny, founder of Ahma’s Legacy, to uncover how she turned childhood memories into a full-fledged F&B brand. The leap from a home-based hustle to a brick-and-mortar shop in a “hidden” location. Why she’s eyeing B2B collaborations and big events for her next phase of growth.
---

<https://www.thefinancialcoconut.com/blog>

# [GenZ Kueh Shop, From School Project to Partnering World Class Hotels \[TBS 26 ft Shiny, Ahmahlegacy\]](https://www.thefinancialcoconut.com/blog/thebusinessshow-26)

 Written by [The Financial Coconut](https://www.thefinancialcoconut.com/blog/author/the-financial-coconut) | Aug 20, 2025 12:00:00 AM

<https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLL2CjCe42iR2RH2MpVX0Ej%2BKJQ%2F3A0Z7pXnUs35To%2Bo6nbKcpBVq9I98X5NUungVEwfs5YCKuM%2FaP97VxIITkTlihT57%2F%2F4XDW9rT3VR4MatSLDi%2BMU5mbQqihfX3LRRz83ij8K19OiD8UXy8sdct4t0Q%3D%3D&webInteractiveContentId=182431637553&portalId=46975693>

 

What do you do when a school project grows into a thriving business serving nostalgic handmade treats? Tune in with Shiny, founder of Ahma’s Legacy, to uncover:

- How she turned childhood memories into a full-fledged F&B brand.
- The leap from a home-based hustle to a brick-and-mortar shop in a “hidden” location.
- Building community in an unlikely retail spot.
- Why she’s eyeing B2B collaborations and big events for her next phase of growth.

 From navigating high rents to pitching to hotels, Shiny shares the raw realities of running a small food business in Singapore—and why relationships matter just as much as recipes. Tune in for an inspiring, no-sugar-coated founder story.

**What We Discuss:**

- [2:14](https://www.youtube.com/watch?v=TXpq9xvJx0k&t=134s) Interview with Shiny
- [10:35](https://www.youtube.com/watch?v=TXpq9xvJx0k&t=635s) Product Development and Business Strategies
- [15:09](https://www.youtube.com/watch?v=TXpq9xvJx0k&t=909s) Community Building and Business Growth
- [17:21](https://www.youtube.com/watch?v=TXpq9xvJx0k&t=1041s) Business Breakdown and Customer Experience
- [22:26](https://www.youtube.com/watch?v=TXpq9xvJx0k&t=1346s) Future Business Strategies
- [32:19](https://www.youtube.com/watch?v=TXpq9xvJx0k&t=1939s) B2B Pitching and Business Deals
- [35:44](https://www.youtube.com/watch?v=TXpq9xvJx0k&t=2144s) Perspectives on Home-Based Businesses

**Episode Resources:**

- [Spotify](https://open.spotify.com/episode/0tbGxzeBDZOYICoWQIsZMK?si=R7eV4jixSb2Bfh5gL07CLg)
- [YouTube](https://www.youtube.com/watch?v=TXpq9xvJx0k)
- [Apple podcast](https://podcasts.apple.com/sg/podcast/genz-kueh-shop-from-school-project-to-partnering-world/id1487004505?i=1000722710583)

New episodes every [Wednesday](https://www.thefinancialcoconut.com/blog/tag/tfc-business-show) 

Share us your thoughts on this episode and let us know what do you want to hear next.

You can now be our community contributor and make a [pitch ](https://thefinancialcoconut.com/contact/)to have your favourite personality be on our show.  
Join our [community group](https://linkin.bio/thefinancialcoconut/?fbclid=PAZXh0bgNhZW0CMTEAAaY2-JSYItZawSUnNP4YhAicLp0H2wXwx8EBmQgbzOJrjA6YRiPWXtFDSH4_aem_t1DMRY5jrSAapreaSX9ntw) and drop us your insights on this topic.

 

[View full post](https://www.thefinancialcoconut.com/blog/thebusinessshow-26)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "The Financial Coconut"
  },
  "dateModified" : "2025-08-21T05:10:55.527Z",
  "datePublished" : "2025-08-20T00:00:00Z",
  "headline" : "GenZ Kueh Shop, From School Project to Partnering World Class Hotels [TBS 26 ft Shiny, Ahmahlegacy]",
  "image" : {
    "@type" : "ImageObject",
    "height" : 720,
    "url" : "https://46975693.fs1.hubspotusercontent-na2.net/hubfs/46975693/TBS%2026.png",
    "width" : 1280
  },
  "mainEntityOfPage" : "https://www.thefinancialcoconut.com/blog/thebusinessshow-26",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "The Financial Coconut Blog"
  }
}
```