Internet Media Sensation Shares His Pricing and Business Strategies! [TBS 18 ft Koocester]

In this electrifying episode, Reggie pulls back the curtain on an anonymous internet sensation who turned curiosity into a multi-million-view media empire—all while hiding behind a literal green chair. You’ll discover:

• The radical privacy strategy that helped his brand scale beyond his identity
• How he monetised accidentally viral content—starting with just $500
• Behind-the-scenes of cracking the code for high-conversion videos (without traditional ads!)
• Why he’s expanding into Indonesia—and why he calls media "the worst business in town"

Meet Koocester, an ex-food delivery rider who now commands $7k per video, collaborates with ministries and luxury brands, and built a 12-person team… all while staying faceless. Is anonymity his superpower? Or his biggest risk? Don’t miss this mind-bending conversation about attention, authenticity, and the business of staying invisible. Listen now wherever you get your podcasts.

What We Discuss:

• 01:20 - Introduction
• 02:55 – Did you think about this strategy right from the beginning or was it a retrospective thought?
• 07:26 – How did your first monetisation opportunity come about?
• 19:50 – What are your tips on making highly engaging videos?
• 22:34 – What is your process for discovering client pain points and shaping content around that?
• 25:54 – Can you elaborate on your process of scaling the business and hiring people?
• 34:07 – How are you planning to use data to improve your media business?
• 36:46 – Why did you start expanding into Malaysia and what did you learn?

Episode Resources:

• Spotify
• YouTube
• Apple podcast

New episodes every Wednesday