--- title: "Franchise in Singapore 2025: What NO ONE Tells You [Chills 229, Sponsored by FLAsia 2025]" description: We talk to seasoned franchise experts; get insider’s guide to making smarter, data-driven decisions in a fast-evolving landscape. --- # [Franchise in Singapore 2025: What NO ONE Tells You \[Chills 229, Sponsored by FLAsia 2025\]](https://www.thefinancialcoconut.com/blog/chillswithtfc-229) Written by [The Financial Coconut](https://www.thefinancialcoconut.com/blog/author/the-financial-coconut) | Aug 14, 2025 3:54:56 AM   Ready to navigate the explosive world of franchising in 2025? We sit with three industry powerhouses who’ve lived and breathed franchising from every angle: - Ms Hsien Naidu, CEO, Astreem Consulting Pte Ltd - 20-year franchise guru who’s scaled award-winning brands across Asia - Mr Gan Shee Wen, President, Franchising and Licensing Association (Singapore), Vice President, Group Sales and Marketing, Koda Ltd and Chief Operating Officer, Commune Lifestyle Pte Ltd - Retail disruptor who conquered China’s cutthroat market with furniture franchising - Mr Lee Shao Rong, Owner & F&B Entrepreneur - From near-failure to 11 outlets—the founder of Super Green shares hard-won ops truths We’re talking 2025 franchise trends you need to know: ✅ Why location isn’t just about foot traffic — and the counterintuitive strategy behind choosing the right spot ✅ The hidden costs no one talks about — from manpower to mall logistics ✅ How China is rewriting the franchise playbook — and what it means for you ✅ Why empathy between franchisor and franchisee is the secret sauce to long-term success ✅ And the #1 question you must ask before signing any franchise agreement This is more than just a preview of FLAsia — it’s your insider’s guide to making smarter, data-driven decisions in a fast-evolving landscape. Whether you’re a franchisor, franchisee, or eyeing your first investment, this episode is your 2025 survival kit. Tune in now — and don’t miss the exclusive Franchise Mastermind Workshop at FLAsia 2025, where potential franchisees get 2 hours of hands-on guidance from industry leaders. 📍Mark your calendars: FLAsia 2025, September 18–20 at Marina Bay Sands 👉 Score a Free Visitor Pass: [https://qr1.be/CR6O](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUF4ZERlbTJSLUxkbnVmNTNiTFl0ZjFpUkE3QXxBQ3Jtc0trV1NMM09fRDd2NjcwdzBycGNhOTFuZDR6UFZSQ1NkYmhvR2tpbzZHOUtJTC1QVUZOMi1PeXZUSUpwZERVTWVrWm9HaFY0dlg4TVFROUNuSFFWQUl2SmJWaDJGMmFvdm5VdU9scVJfLWhLQzFWUk45cw&q=https%3A%2F%2Fqr1.be%2FCR6O&v=386hxpiWN0Y) 👉 Or use code \[FLA25\_TFC\_20\] for 20% off conference tickets! (Partner events excluded). **Book your stand:** [Apply to Exhibit](https://www.franchiselicenseasia.com/exhibit/apply-to-exhibit) **Register to attend**: [Register to Visit](https://constellar.swoogo.com/franchiselicenseasia2025)   See you there! **What We Discuss:** - [01:54](https://www.youtube.com/watch?v=386hxpiWN0Y&t=114s) - Introduction: Ms Hsien Naidu, CEO, Astreem Consulting Pte Ltd - [02:43](https://www.youtube.com/watch?v=386hxpiWN0Y&t=163s) - What motivated you to stay in the franchising space for 20 years? - [04:29](https://www.youtube.com/watch?v=386hxpiWN0Y&t=269s) - Introduction: Mr Gan Shee Wen, President, Franchising and Licensing Association (SG) - [06:19](https://www.youtube.com/watch?v=386hxpiWN0Y&t=379s) - Why take on the franchise presidency despite your busy schedule? - [08:08](https://www.youtube.com/watch?v=386hxpiWN0Y&t=488s) - Introduction: Mr Lee Shao Rong, Owner & F&B Entrepreneur, Supergreen - [08:39](https://www.youtube.com/watch?v=386hxpiWN0Y&t=519s) - How did you get started, and what did it cost to enter the business? - [14:45](https://www.youtube.com/watch?v=386hxpiWN0Y&t=885s) - What key trends are shaping the franchising space today? - [18:26](https://www.youtube.com/watch?v=386hxpiWN0Y&t=1106s) - How do you stay competitive and viable in a crowded CBD market? - [20:06](https://www.youtube.com/watch?v=386hxpiWN0Y&t=1206s) - Is your brand more affordable, and what’s the risk-reward trade-off? - [21:51](https://www.youtube.com/watch?v=386hxpiWN0Y&t=1311s) - How should one evaluate data trade-offs in modern franchise models? - [25:11](https://www.youtube.com/watch?v=386hxpiWN0Y&t=1511s) - How do you choose franchise locations to ensure business success? - [34:43](https://www.youtube.com/watch?v=386hxpiWN0Y&t=2083s) - What’s a fair expectation of brand reinvestment from franchisors? **Episode Resources:** - [Spotify](https://linktw.in/Ejjfxe) - [YouTube](https://linktw.in/txnVUR) - [Apple podcast](https://linktw.in/nsPiLU) New episodes every [Thursday](https://www.thefinancialcoconut.com/blog/tag/chills-with-tfc) Share us your thoughts on this episode and let us know what do you want to hear next. You can now be our community contributor and make a [pitch ](https://thefinancialcoconut.com/contact/)to have your favourite personality be on our show. 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