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title: "Sustainability in Business: Trend or Necessity? [Chills 196 Sponsored by UOB]"
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 Nov 14, 2024, 6:00:00 AM

# Sustainability in Business: Trend or Necessity? \[Chills 196 Sponsored by UOB\]

![Picture of The Financial Coconut](https://www.thefinancialcoconut.com/hs-fs/hubfs/Square%20(2)-3.png?width=50&name=Square%20(2)-3.png) [The Financial Coconut](https://www.thefinancialcoconut.com/blog/author/the-financial-coconut)

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We explore the topic of sustainability and how SMEs approach this theme. We sat down with business leaders from different industries to discuss their perspectives, as well as opportunities and challenges surrounding sustainability.

Beyond reducing their carbon footprints, we also touched on long-term business growth. You'll hear their candid reflections on how their sustainability journeys began, whether initially driven by opportunities or external factors. We also address a common concern –how can businesses balance sustainability efforts with profitability?

Gather insights from UOB's recent study on rising costs, market expansion, and more. Take away practical advice, tools and resources available to SMEs to get started on building sustainable businesses. We also discuss what sustainability reporting and planning for the future could mean for your company in the years ahead. Join us for an informative discussion on this topic.

For more information on UOB’s recent study: [https://go.uob.com/4gSi0rA](https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFRGdnJuS2lmV1EtRldHVklZbHdCZW9QcGRud3xBQ3Jtc0ttbnQ0Q0tCb2tkNFZqd05pbGM5MTN6Um1SZHIzQ01UelF4YW1EeUtORTJSWjdkU2xUOGZva1dyaWZ0My1ST0pJanB3SG4tOG1uaVBGNVc4MWdtaDBaWjhESTB1bUZ1NUsybENPbVhUU2J0VnljWXk2NA&q=https%3A%2F%2Fgo.uob.com%2F4gSi0rA&v=SXR7GCrbV8E) 

**What We Discuss:**

- [00:00](https://www.youtube.com/watch?v=SXR7GCrbV8E&t=0s) - Intro
- [00:57](https://www.youtube.com/watch?v=SXR7GCrbV8E&t=57s) - Guests' Introduction
- [05:52](https://www.youtube.com/watch?v=SXR7GCrbV8E&t=352s) - How do you balance sustainability with business growth?
- [10:16](https://www.youtube.com/watch?v=SXR7GCrbV8E&t=616s) - What does sustainability look like in practice for you?
- [24:38](https://www.youtube.com/watch?v=SXR7GCrbV8E&t=1478s) - How do sustainability efforts impact consumer choices and business differentiation?
- [29:22](https://www.youtube.com/watch?v=SXR7GCrbV8E&t=1762s) - What advice would you give competitors struggling to implement sustainability while barely surviving?
- [32:42](https://www.youtube.com/watch?v=SXR7GCrbV8E&t=1962s) - When should SMEs start focusing on advanced business strategies?

**Episode Resources:**

- [Spotify](https://open.spotify.com/episode/65L1R2OJgcbeL21aOvW8FZ)
- [YouTube](https://www.youtube.com/watch?v=SXR7GCrbV8E)
- [Apple podcast](https://podcasts.apple.com/sg/podcast/4-day-work-week-what-your-bosses-really-think-w-s-100/id1487004505?i=1000675538615)

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